Friday, December 15, 2017

Put the "No Entry" Signage for Failure in Your Copywriting Career

You may be struggling to succeed in your copywriting career and during the process of investigating the possibilities available to you, you suddenly stumble upon a client who is equally struggling to promote her business. You justifiably assume that if you utilize this opportunity, it will be a step upward and will restore your confidence and career. You offer your services to the client by convincing her that you will craft sales copies for her and improve her business. 

Though you get a nod from the client, you are not very much sure as to how to go about this. At the same time, you believe that this approval from the client can turn out to be the straw that can firmly put you on the path to success in your copywriting career. Remember that no desultory ways will provide you with any clues as to how to proceed with the task on hand. The following few tips will help you. Read on.

1. Be restrained but be clear.

It is not necessary that you should show the breadth of your knowledge in the copies you are trying to create for your client. The language you use should be simple and should just be representative of the business of the client. Prospects who read the copies should get valuable insights and get persuaded so chances of they becoming loyal customers for your client are high. 

Of course, you may be tempted to use a flowery language for mouthing the details you have gathered from your client. Avoid this tendency. Of course, being a creative person that you are, you may not be able to parrot exactly what the client has told you. Further, the contents should not sound awkward and the ideas should not turn out to be a jumble of words.

2. Be truthful.

Make sure that the contents of your copies fill the minds of the prospects with excitement. The excitement should result from the expectation of enjoying the promises you make in your copies. 

At the same time, remember that customers have no patience for deceit and are not likely to be amused if your words ring false. In fact, prospects who read your sales copies will understand that with your charades, you are trying to rationalize the empty promises you are making. So, their reaction may turn out to be sardonic. Your words may repel them also. This means that the righteous wrath of these potential customers will make it difficult for your client to win them back.

3. Be unique but be authentic as well.

You will have a tendency to have a look at the copies of the competitors of your client before trying to craft copies for her. If you are not careful, your mind will unconsciously pick or borrow ideas from those copies. The main danger is that these ideas can replace the buoyancy of your own original ones and can spoil your creativity by their conformity. Of course, you can gather insights from those copies or the ideas in them can help in triggering your creativity. Never forget that your aim is to get your client better results than what her competitors are able to get from their copies. So, the contents you create should be original, unique, and really authentic which means they should be unsullied and your own.

4. Be unafraid. 

If you always keep your focus on helping the client realize her dreams, you will work with determined practicality and try to come up with unique ideas in your copies. In fact, you will have your own perception once you discuss with your client and gather all the details you require for creating copies for her. Having a perception of your own will liberate you from whatever inhibitions you may have about the brand and the products of your client. You need not hesitate to use this perception in your copies nor you need to worry if you will be startling or shocking the prospects of your client with the candor or bluntness that has grown from your perception. 

Your aim is to touch the emotional chord in the prospects and so, a little bit of bluntness while you discuss the issues they face is good. But avoid being overly sentimental. Do not also sound defiant while countering the apprehensions you assume these prospects may have.

5. Be sincere.

Try to eliminate the suspicions the prospects may have. Ensure also that the prospects know the truth about the industry or the field in which your client operates, the real truth, not the competitors' truth that may be ridiculous or false. But you should reinforce your statements with proper, satisfactory explanations because emotions such as fear and suspicion will never atrophy in the minds of customers regardless of the fact that not all the providers and suppliers are insincere and deceitful. 

6. Be purposeful.

Your intention is not to invade the minds of these prospects and unsettle them. But your aim is to make sure that that the brief of your client is so well explained in your copies that these prospects are completely convinced. The details should get recorded in their minds so they are able to retrieve and pluck your name from their memory especially when they need the products your client has to offer.

7. Be confident and firm.

You have voluntarily chosen the copywriting career and this client has assigned to you this task of preparing sales copies for her. Of course, you have gathered all the inputs you require from the client. You have to now use your brain and its creative power for crafting these copies and cannot expect that some extra minds will supplant your mind. You cannot afford to falter also because the client has relied on you and entrusted the task to you. Therefore, find out the barriers that stand between you and the task of crafting a great and effective copy and try to eliminate them.

8. Be wise.

Nowadays, customers are unsentimental and almost all the marketing professionals are aware that there is an increased barter mentality in customers. The general question almost every customer asks is: "What is in it for me?" Your copy should therefore make potential customers be aware of what they will get by opting for the products your client is offering.  So, regiment your thinking process suitably and sort and choose the right words wisely so your copy achieves this aim. 

9. Get ready for success.

The best way to become super-qualified so you can achieve guaranteed success and prosperity in your copywriting career is to keep learning on a continuous basis. You should never allow yourself to get complacent. You should also be open to new, unique and innovative ideas. If you adopt this approach, you will not only be able to enhance the quality of your copies but will inspire more and more clients to approach you for promoting their brands and businesses.

Monday, July 10, 2017

Lost Your Job? No Worries. Deal With It Sensibly.

Unlike in the past, people do not stick to the same job in which they join. They keep looking for greener pastures and once they find a higher-paying job, they do not hesitate to leave their earlier job. Similarly, unpredictability is ruling the roost in the job market because a number of employers have started adopting a "hire and fire" approach. This means that if they find that a particular employee is not useful to them any more, they will ask the employee to leave. If you face such a situation and your employer has asked you to leave, you may wonder as to how to handle the situation. The following tips may help.


Emotional, financial and social impact


It is true that loss of job may impact you emotionally, financially and socially. The first step you must take is that you must stop living in a make-believe world. You must accept the reality and remain composed. You must not react immediately also. In fact, your immediate reaction may be out of frustration. According to the K├╝bler-Ross model, there may be 5 phases of emotional swings you may be subjected to. "Denial”, “anger”, “bargain”, “rejection” and “acceptance” are those five phases. You must never react or make a decision when you are emotional because the decision may certainly be wrong. So, instead of allowing your emotions to take over, it is better not to react immediately. 


You have lost your job. So what? 


Though losing a job is a major set-back, that is not the end of the world. You have the rest of your life with you and you can accomplish a number of things even without being employed. Remember that Twitter and Facebook rejected Brian Acton when he applied for a job with them. He later co-founded WhatsApp and sold it to Facebook itself for a whopping $18Bn.


The time after you have lost your job can be extremely useful because you can do an honest assessment about your capabilities, your attitude and the areas in which you should improve and try to effect the required corrections for enhancing your worth.


Get rid of your negativity


There are chances you may lose your confidence and may wonder how your future will be. But remember that only during such occasions, you must believe in yourself. If you are of the best employees of the company that has laid you off, other companies may be ready to take you in. When Askme and Flipkart laid off a few of their employees, there were many companies that immediately took in some of the most skilled employees.


Isolating yourself is not a good thing


You may stay away from your relatives and friends due to the fear that they may ask you about your loss of job. This is not the right approach. Remember that a loss of job is your problem and others have no business to poke their nose into it. Of course, there may be relatives and friends who may genuinely want to help you. Similarly, there may be others who may have a sadistic pleasure in watching your frustration. You can interact with the former group because it may help you in changing your mood for the better. You may get some invaluable suggestions from those friends or relatives for making the next move as well. Chances of developing new contacts through them cannot be ruled out also.


Psychologically speaking also, you can bring down your frustration and stress levels by ventilating your feelings to those who have genuine concerns for you.


Reboot yourself


Since you are now relieved of the cumbersome process of commuting to your workplace every morning, you can use the time to reboot yourself and look at the choices available to you. By reviewing and re-looking at your interests, both professional and personal, you can find out if you can convert the current setback into another viable opportunity. Never forget how Steve Jobs played an impactful role in developing Apple after being thrown out of the same company initially.

Even if you are not inclined to carry out all these exercises, you can enjoy the phase by having a good time with your family or learning a new skill.


Never be hasty and never lie while trying to find a new job


"Once bitten, twice shy" is the saying. So, you must be careful while looking for a new job. Avoid making hasty decisions. Similarly, if you are called for a job interview, speak openly and tell the interviewers that you lost your job. Tell them the correct reason for the job loss also. Remember employers have various sources for checking facts. Employers value honesty more than anything else.


Most of the employers are very well aware that things like a loss of job, etc. keep happening in the job market and hence, they may not look down upon you for that reason. 


If full-time job is no more an option, try for part-time or freelancing opportunities. These are certainly better options than making a hasty and wrong choice. Landing in a wrong job will sap your confidence further and it may have cascading effect in robbing your true potential. It is always better to opt for a job that excites or challenges you instead of desperately choosing the job that you stumble upon first.


Conclusion


Lossof job can certainly impact your life. In fact, in the present context, this risk is there for every employed person. Therefore, everyone including you should remain prepared for facing it. If you continuously keep yourself updated about the latest innovations in your field and keep upgrading your skills, you can be confident of landing in a new job even if you face a sudden lay-off.


Sunday, July 9, 2017

Want to have a fool-proof career? Do these things

The past few years have seen a lot of tribulations in the global economy. Due to this, unemployment levels have been increasing in most of the countries. So, it may not be surprising if you wonder whether you will be able to have a fool-proof career. Experts opine that there is no need for you to lose heart because there are ways that may help you have a fool-proof career. They advise that you must take a few steps for it. Let us have a look. 


1. The most important step you must take is to keep yourself abreast of the latest innovations and changes that keep taking place in your field. Experts point out at the rapidity at which changes keep taking place in almost every field. It is in this context they advise that you must attend summits, events and conferences related to your field. The main benefit you can derive is that you can get a lot of information from experts in the trench of your industry. You can even ask questions and seek clarifications and advice from these experts. Not only that, these conferences, events and summits may widen your network significantly. When you connect with the top people in your field, chances of having a fool-proof career increase manifold.


2. Explore job titles

There are lots of opportunities in every field but all of them may not be very much visible. This means you should do an in-depth research so you can choose the branch that suits you the best and that interests you. Remember that if you choose a branch or niche that interests you, you will tend to put forth more efforts. In other words, you must explore the various job titles available in your field so you can specialize in the relevant niche you are interested in.


3. Keep applying for workshops or courses

Look for institutions that organize workshops related to your field. Similarly, institutions and universities may offer courses, both online and off-line, relevant to your field. Make it a point to apply for these courses or workshops so you can keep your knowledge level updated. You will get comprehensive details about the industry also. When your knowledge level goes up, your confidence will grow and so, you can perform better in job interviews as well as in those interviews conducted for promotions.


4. Volunteer to offer free service


Find a company in your field that may require interns and offer your services to them. This will be of immense help to you because you will get on-the-job training. Your self-confidence will get a boost and hence, when you attend job interviews, you can communicate clearly. The interviewers will be able to realize about your skills and potential also.


5. Continuous education will always help


If you do not take steps to continue your learning, you may become stagnant. Remember that every field is witnessing rapid changes which means companies are always looking for those employees who keep themselves updated of such changes and innovations


6. Never shirk your responsibilities

Even after landing in a job, you cannot afford to become complacent. Apart from working hard, you must make it a point to remain accountable for your output. Shirking your responsibility is a bad attitude and your management will view it seriously. In fact, every management will like only those employees who "do more than paid for." You can even assist other team members after you finish your own work. You can assist other teams as well so you can gain knowledge about the other operations of your company. Always remember that the management has thousands of eyes and ears and the news about your attitude of rendering a helping hand to other members of your team and other teams will reach them very soon.

Friday, June 9, 2017

Not Able To Land In A Job? Adopt A New Approach For Creating Your Resume

If you have NOT landed in a job despite having great skills and also a very good academic background, you may be wondering what is wrong and what you should do about it. The answer to your quandary can be found in your resume and your cover letter. It reveals that you should adopt a new approach for creating your resume and your cover letter. Let us have a look. 


Whatever may be the changes that may have taken place in the job market, resumes still play a key role in the recruitment processes. This means you must improve the way you present things in your resume.

    1. Your resume must contain an objective and a call-to-action

Career experts strongly advise that resumes should resemble sales letters. Just as a sales letter provides the details of the benefits a buyer will derive by purchasing a service or a product, you should tell potential employers how they will benefit by hiring you. 


The objective of a resume is to let employers know how your skills and achievements will help their companies. In fact, you should begin your resume by giving these details because it is during the first few seconds recruiters will decide if they should go through your resume fully or toss it into the trash bin.


    2. Understand clearly what the employers want

You must read the job postings thoroughly because only then, you can know the skill sets employers are looking for. If you think that you possess the skills, you must highlight them in your resume.


    3. Let your resume focus on your  skills

There is no point on describing vaguely how you have contributed in your previous positions. Potential employers should know the skills you have acquired by working on those jobs. So, by using specific subheadings for grouping your skills, you must give examples of how you used those skills in your previous positions. Such examples will show to your potential employers that they can expect a similar approach from you. 


    4. Incorporate a separate section to describe the skills you acquired externally

You may have acquired a few skills outside your earlier workplaces. If you show them in a separate section, employers can know how you can handle stressful situations. Days of testing the I.Q. of candidates are gone. Employers are now testing the Emotional Quotient and Adversity Quotient of job seekers because in the highly competitive environment that prevails in the present-day world, employees are very much likely to face several hurdles. Only if they remain composed and unperturbed and think with a cool and clear head, they will be able to come out with the right solutions for surmounting the hurdles. 


Your resume must reveal your skills in these areas. In other words, you can describe some of the stressful situations you might have faced in your life and how you could handle them successfully for coming out unscathed.


    5. Understand the right meaning of a cover letter

A number of people have a wrong notion that your cover letter must contain whatever you have said in your resume. Instead, the letter should give more details about you  so recruiters can know how you will fit into the role for which you are applying and what you will do for the company. 


Experts advise that your cover letter must begin with a strong cut-to-the-chase introduction. You must explain how your achievements and skills will benefit the company for which you are applying and how you will be compatible with their culture.


Conclusion


If your resume as well as cover letter are top notch, you can be certain that you will land in a good job.


Monday, May 29, 2017

What to Do When Your Employer Overlooked You and Promoted Your Junior

Whenyour company promotes a person who has less experience than you andhe moves ahead of you, you may justifiably be frustrated. Your motivation levels may come down as well. Sometimes, the same person may become your boss and may try to guide you or even give you advice. But no amount of fretting and fuming may help. Similarly, ventilating your anger towards the person who has superseded you may not also do any good. Then, what should you do in this context?



Instead of focusing on the reasons as to why the other person has been promoted and you have been overlooked, you must focus on your career. If you do an honest assessment, you will know the areas in which you have to improve. But if you succumb to emotions such as frustration and anger, you may not be able to look at things in the right perspective. 



Experts say that the feeling of anger is in general fear-based. Therefore, without allowing yourself to be consumed by fear, you must use the emotion as a fuel for improving yourself.



Experts further say that those who advance in their careers are good in playing the game so appropriately that they derive benefits out of it. They learn the trick of building relationships, they do a little extra in what is expected of them and use these traits for furthering their careers. If you look at companies, they generally have the habit of promoting only those who have these traits. They do not even consider experience. Simply put, these traits are what help these employees stand out from the crowd that may consist of even more experienced people.



So, understand that employers will consider those people with loyalty and tenacity and those who think out-of-the-box. So, if you demonstrate your lateral thinking capabilities and if you prove to your employers that you are willing to travel the extra distance, you may not have any difficulty in going up the career ladder



Michelle Gibbings, a career specialist, also says that it may be futile as well as dangerous if we focus on the success of other employees. On the contrary, we should feel happy that the other person has got a rise and should think that this gives us an opportunity to find out the ways for improving ourselves so we can also move up. 



Michelle Gibbings says, "You should not have a mindset where you believe someone else's success means you can't have success. If you do, then you'll shrink the way you collaborate with people and that will negatively impact on your career. Focus on what you need to do, learn something more, shift how you behave and expand your network. Somebody else's success might stop and make you think about your own career path but you should be happy for them and not let it eat you up. It's not easy but see what you can learn from your colleague, use it as a growth opportunity. But that will only come if you are genuinely happy for that person. Change your mindset and figure out what more you can learn and how you can support people because those traits will help build your career and establish what you stand for."



This explains everything.


Thursday, March 30, 2017

A Sound Advice to Ensure Your Career Growth

Careergrowth is what everyone is aspiring for and you may not be an exception. But do you have one of the key traits that can help you have the growth that you are aiming at? We are talking about what is known as "active listening." If you think that the process of active listening is to just pay attention to what the speakers and more particularly, your boss, peers, co-workers and subordinates are uttering, you are terribly wrong. In fact, the process of active listening mainly consists of being very alert while listening. This is much more than just paying attention to what others speak. The process actually involves showing verbal as well as non-verbal signs so the speakers know that you are not only paying attention but digesting and assimilating whatever they are uttering.

Researches have proved that on an average, a person can talk 225 words a minute. But all of us have capabilities of listening up to 500 words a minute. This means we allow 275 words from various other sources to fill our minds. This is what distraction is. If you want to actively listen, you must make purposeful efforts to avoid succumbing to such distractions.

Of course, there may be another reason that may be preventing you from listening actively to others and the reason is our "ego." Many of us want that we should be in the spotlight and hence, we try to speak more than we listen. In this process, we do not allow others to speak. But how can active listening help you? Let us have a look. 

1.When you are actively listening, you will be able to come out with apt responses to what others speak. Speakers and especially, your boss, may appreciate you for your feedback. In fact, your feedback will prove to the speakers that you are able to understand and assimilate what they speak. So, they may think that you are smart.

2. In addition to being considered a smart person, you may earn the reputation of being a charismatic person as well. As the saying goes, “The irony of being a good conversationalist is that talking isn’t the most important piece; listening is what makes you memorable.”

3. Sometimes, peers and subordinates may approach you with their issues. Though not all of them may want you to provide solutions, some of them may expect that you should be empathetic towards the issues they face. You can lend your empathetic ears only if you actively listen to them and understand their issues in the right perspective.

But how can you become an actively listener? Here are a few tips.

1. Once your boss, peers or subordinates finish talking, you can paraphrase whatever they have spoken and repeat it. Your summary need not be elaborate. It is enough if it is brief. Experts point out that when you attempt this, the creative part of your brain gets triggered and so, you may be able to come out with new ideas and suggestions. There is another advantage as well. Your boss and others will come to know that you have understood their points in the right manner.

2. Another approach is to ask relevant questions about the topics about which people speak. This will also show your enthusiasm and interest. It may help you in getting clarity about the topics as well. More particularly, your boss will appreciate that you have understood the importance of the tasks that are being assigned.

In this context, it is pertinent to imagine a particular scenario. Let us assume that your boss assigns a few tasks to you and while discussing about the tasks, he appears to lay emphasis on a couple of tasks by repeatedly mentioning about them. By asking your boss if you have to accord priority to those specific tasks, you can clearly show to your boss that your line of thinking is in tune with what he thinks. Apart from helping you in strengthening your relationship with him, this may pave way for a quicker career growth also. 

3. In addition to the above verbal responses, you should have natural eye contact when your boss or others speak. Other non-verbal responses are keeping an appropriate posture, nodding, smiling, etc. These responses should show to the speakers that you agree with the views or points put forth by them.

In a nutshell, active listening is certain to help you in your efforts to impress your boss and so, you can rest assured that it will accelerate your career growth.


Friday, March 17, 2017

How Resilience Plays a Key Role in One's Career Growth

"Don't react instantly because chances of your life getting ruined are high" is the sage advice of philosophers. How you react or respond to situations depends upon the emotional state you are in. This is all the more true in career-related situations. In other words, career growth or career development has an emotional side as well. 

You may have come across many career counsellors who may advise you that if you want to have the career growth you are aiming at, you must acquire new skills, volunteer to take up challenges in your workplace, refine your communication skills, have a good mentor to guide you, and so on. But only a few career experts recognize the fact that career development has an emotional side also. 

In fact, this emotional side is as important, if not more, as successfully climbing the career ladder because it may help you overcome the setbacks that unexpectedly confront you. Remember that your long-term success depends upon how you persevere even when you face such setbacks and obstacles. It is in this context you are advised to cultivate resilience so you will find it easy to surmount these road-blocks.

What is resilience?

Before knowing the value of resilience in helping you in your long-term growth, you must first know what the word means. It is nothing but the inner strength that is needed for responding suitably to stress-causing situations and obstacles. In other words, it is a healthy behavior and attitude that will help you in adapting even when tough circumstances and challenges stare in your face.

How resilience can help you in your career development

1. Resilience helps you persevere even when you face tough circumstances. Remember that everything may not happen according to your wish. You may be expecting a promotion but the management may promote another employee or may recruit a new employee for the post. You may certainly be upset over this but you must be resilient enough to accept the reality. 

Of course, you have the option of quitting the company and looking for a better opportunity elsewhere. But the job market is still tough because the global economy is yet to fully recover from the economic down-turn that struck it not long ago. You may face rejections and may have to pass through a prolonged period of uncertainty. But if you stick with your company with perseverance and prove your worth with increased vigor and enthusiasm, you will soon be recognized and rewarded.

2. Nowadays, employers expect that job aspirants should possess 'softskills.' Resilience is one of the main ingredients of these so-called soft skills. Employers firmly believe that resilient employees will be more flexible, optimistic, curious, and engaged. Not only that, these employees will have a macro-view of things and hence, they will bring about a positive change to the workplace environment. This will boost productivity and help in solving issues that may crop up at the workplace.

3. Resilience will help you remain confident even when you face tough situations. Only if you are confident, you can plan your work in an organized manner and work your plan with discipline. In short, you can show better performance if you are resilient. 

On the contrary, if you are not resilient despite being highly talented, you may start questioning or challenging the decisions of the management. You may purposely change the way you work and this may cause friction in the workplace. As they say, "talent and trouble always go hand in hand." In short, you will earn the reputation of being a maverick individual. Remember that not all managements will be flexible and be prepared to put up with the pain of handling such employees.

4. Resilience can empower you to overcome even challenging situations and adversities. Since you will have confidence and an optimistic outlook, you will be able to manage your team easily, can negotiate business deals skilfully, be ready to shoulder new risks and come out with solutions for the issues the company faces and so on. 

5. Very importantly, you will be able to handle criticism in the right manner. Instead of viewing criticisms with a negative perspective, you will view them as a constructive feedback. This will help you in improving yourself and advancing more quickly. Remember that when you go up the career ladder, you will be subject to increased scrutiny.

6. Resilience will help you put forth your efforts with a growth mindset. This means when obstacles or unexpected setbacks confront you, you may not consider them as 'dead ends' but as opportunities that indirectly suggest to you that you should learn and grow. Therefore, you must begin learning from the mistakes you commit and from those others commit also. 

Remember that a number of factors may work against you and many of them may not be under your control. So, you must stop worrying about the outcomes and work with confidence. Also remember that resilience is not a trait that is passed on genetically. You should strengthen your character in such a manner that you acquire this trait so you can smoothly handle any situation in your career path.